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Press Release: STAR WARS™ Identities: The Exhibition in Ottawa for summer 2013

10 May 2013 by

Due to overwhelming demand, the STAR WARS™ Identities exhibition will be returning to Eastern Canada at the Canada Aviation and Space Museum (CASM) which will host the exhibition from May 10 to September 2, 2013 after its run at the Telus World of Science Center in Edmonton. Tickets go on sale Saturday March 23rd at 9 a.m.

For over thirty-five years, audiences around the world have followed the adventures of Luke and Anakin Skywalker, the Jedi heroes of a galaxy far, far away. And now, a new exciting exhibition comes to our own galaxy with STAR WARS Identities, a redefined modern exhibition experience in which we will rediscover the unforgettable characters of Star Wars in a whole new way. Developed and produced by Montreal’s X3 Productions in collaboration with Lucasfilm Ltd., the exhibition makes use of an extensive archive collection from the Lucas Cultural Arts Museum to explore the sciences of identity through the characters of Star Wars. The stunning collection, a customized, interactive identity quest, and insightful scientific content will all work together in STAR WARS Identities to follow the dramatic journeys of Luke and Anakin Skywalker, cinema’s most famous father and son duo. Visitors will develop a better understanding of what makes the characters of Star Wars who they are, and at the same time explore their own identity with one question, at once simple and profound: What forces shape you?

The Components of Identity

Working with the Montréal Science Centre and a committee of scientific advisors, exhibition developers of STAR WARS Identities divided the study of identity into three major themes: the origins of the characters, the influences that shape them, and the choices they make during their life. Within these three themes, ten components of human identity are explored: species, genes, parents, and culture in Origins; mentors, friends, and marking events in Influences; and occupation, personality, and values in the final zone, Choices.
These components form the backbone of the exhibition, exploring the complex notion of identity both in the real world and in creative fiction. Original content throughout the exhibition will shed light on each of the components of identity; simultaneously, “making-of” featurettes explore the stories behind the development of many iconic Star Wars characters, explaining how they became who they are, and showing how different creative choices could have made them different characters altogether.

Denise Amyot, CEO at the Canada Science and Technology Museums Corporation, says “We are extremely happy to host this wonderful exhibition which asks fascinating questions about how identities are developed, and we are certain it will prove to be extremely popular with the National Capital Region’s residents and visitors. It will be a wonderful complement to our fascinating exhibitions on aviation and space travel.”

The vast and exclusive collection of some 200 objects from the Lucas Cultural Arts Museum features props, models, costumes, and artwork from the Star Wars films. This rich collection spans the entire Star Wars canon, drawing from the classic (1977-1983) and prequel (1999-2005) trilogies, as well as the animated feature The Clone Wars (2008) and the ongoing animated television series of the same name. Fan favourites like Darth Vader, R2-D2, Chewbacca, Boba Fett, Yoda, the Millennium Falcon, andAnakin Skywalker’s full-sized Podracer – among many others – are sure to delight visitors of all generations.

An Interactive Quest

STAR WARS Identities will place the visitor at the centre of the exhibition experience with an interactive identity quest that spans the duration of the visit. Closely interwoven with the collection and the educational content, this unique interactive experience will use technology to help visitors of all ages create their own personal and original Star Wars identity by incorporating elements of their own identity with fictional elements. Visitors will then leave with their own unique character inspired by the Star Wars universe and with a deeper understanding of the exhibition’s central theme.

A Team of Experts

In order to develop the exhibition’s scientific content, X3 Productions has collaborated with the Montréal Science Centre content experts to gather a team of specialists from a variety of scientific fields, including genetics, neuropsychology, health sciences, and psychology. Their knowledge and expertise have shaped the exhibition’s structure, and their input has been essential in developing its scientific content and in ensuring that its investigation into identity is up to date and firmly grounded in the sciences.

A Cultural Touchstone

The Star Wars movieshave broken box office records and won countless awards over the decades, but it is in the public’s imagination that the franchise has truly made its mark by enchanting audiences of all ages and establishing itself as a cultural touchstone across the world. The films continue to resonate today because of their universality: we identify with the characters of Star Wars, and we recognize ourselves in their journeys.

“This exhibition offers a fresh perspective on the beloved characters of Star Wars,” says Jacques-André Dupont, President and Executive Producer of X3 Productions. “We get a deeper understanding of their identities, and, at the same time, we get a deeper understanding of our own. The collection, the interactive components, and the scientific content work hand in hand here to create a seamless and exciting experience for our visitors. It’s a character-driven adventure into identity.”

Information and Ticket Sales

STAR WARS Identities will be presented at the Canada Aviation and Space Museum from May 10 through September 2, 2013. Tickets will be on sale beginning March 23, 2013. For complete schedule and ticket information, visit www.aviation.technomuses.ca or call 613-991-3053.

Visitors can begin their adventure into identity today by visiting starwarsidentities.com.

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